Archive for October 2014

Grand opening of l’asticot in Geneva

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I was able to attend the grand opening of l’asticot’s flagship store in Geneva and was really impressed at the design of the store. I had a nice chat with Inga, one of the brand’s partners, who¬†explained the concept of the store’s design. The center isle serves as the thematic¬†representation of the clothing collection on display. This A/W 2014-2015’s theme is ‘From Russia with Love’ so the mini-city (made entirely out of carton) shows iconic Soviet era buildings and scenes. Underneath the display area is a space for kids to play while parents are busy checking out the clothes. Very cool.

Also something that I really like about l’asticot is the environmently-friendly approach of the brand and the fact that all the clothes are manufacturered in Portugal…

Visit l’asticot at rue des Etuves 10, Geneva.